International Research Journal of Innovations in Engineering and Technology - IRJIET International Open Access, Monthly, Peer Reviewed, Reputed Journal ISSN (online): 2581-3048

Impact Factor (2025): 6.9

DOI Prefix: 10.47001/IRJIET

Creating Designs to Improve Consumer’s Awareness and Purchasing Behavior towards Ethical Fashion

Olfat Shawki Mohamed MansourApparel Department, Helwan University, Cairo, Egypt and Fashion Design Department, Qassim University, Buraidah, Saudi Arabia

Vol 4 No 7 (2020): Volume 4, Issue 7, July 2020 | Pages: 40-52

International Research Journal of Innovations in Engineering and Technology

OPEN ACCESS | Research Article | Published Date: 31-07-2020

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Abstract

Apparel industry has a crucial impact on environment. In order to fight against these environmental impacts, there is a substantial development of the ethical fashion. There is a wide variety of ethical issues affecting the fashion industry and the consumer. Consumers’ concerns and beliefs about, knowledge and support for ethical issues can effectively enhance their reception of ethical fashion and shape their purchase behavior. This research aims to improve the consumers’ awareness and change his purchasing behavior to be more ethically, through creating printing designs which reflect the ethical fashion values and concepts on proper T-shirts for women. To investigate the influence of these designs, the researcher designed a questionnaire which has been conducted with women (18- 30 years). Results indicate that questionnaire Items were positive with an overall mean score of 4.88 (% of mean = 97.6%). The majority of respondents agreed to with 11 T-shirts.

Keywords

Ethical fashion, sustainability, consumerism, ethical awareness, purchasing behavior


Citation of this Article

Olfat Shawki Mohamed Mansour, “Creating Designs to Improve Consumer’s Awareness and Purchasing Behavior towards Ethical Fashion” Published in International Research Journal of Innovations in Engineering and Technology - IRJIET, Volume 4, Issue 7, pp 40-52, July 2020. https://doi.org/10.47001/IRJIET/2020.407007

Licence Copyright (c) 2026 International Research Journal of Innovations in Engineering and Technology creative common licence This work is licensed under Creative common Attribution Non Commercial 4.0 Internation Licence
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