International Research Journal of Innovations in Engineering and Technology - IRJIET International Open Access, Monthly, Peer Reviewed, Reputed Journal ISSN (online): 2581-3048

Impact Factor (2025): 6.9

DOI Prefix: 10.47001/IRJIET

Digital Marketing - Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Aarchi PanchalStudent, Shri Bhagubhai Mafatlal Polytechnic, Dept. of Information Technology, Mumbai, IndiaAkshita ShahStudent, Shri Bhagubhai Mafatlal Polytechnic, Dept. of Information Technology, Mumbai, IndiaKrishna KansaraProfessor, Shri Bhagubhai Mafatlal Polytechnic, Dept. of Information Technology, Mumbai, India

Vol 5 No 12 (2021): Volume 5, Issue 12, December 2021 | Pages: 17-21

International Research Journal of Innovations in Engineering and Technology

OPEN ACCESS | Research Article | Published Date: 16-12-2021

doi Logo doi.org/10.47001/IRJIET/2021.512004

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Abstract

Marketing has evolved since the time human started trading, with the rapid development in technology there is a shift towards digitalization. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are domains of highest priority when dealing with digital marketing. In recent times marketing strategies have been shaped by technologies such as AI, Big Data, IOT, Ml have evolved to a great extent with beneficial responses for an organization’s growth. The aim of this survey paper is to give an overview of research on evolution of digital marketing, SEO and SEM strategies and differentiating amongst various tools and techniques. 

Keywords

Digital Marketing, Search Engine Marketing, Search Engine Optimization, Digital Marketing Assets.


Citation of this Article

Aarchi Panchal, Akshita Shah, Krishna Kansara, “Digital Marketing - Search Engine Optimization (SEO) and Search Engine Marketing (SEM)” Published in International Research Journal of Innovations in Engineering and Technology - IRJIET, Volume 5, Issue 12, pp 17-21, December 2021. Article DOI https://doi.org/10.47001/IRJIET/2021.512004

Licence Copyright (c) 2026 International Research Journal of Innovations in Engineering and Technology creative common licence This work is licensed under Creative common Attribution Non Commercial 4.0 Internation Licence
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