Economic Outlook and Marketing Woes on Condotel Conversions: Evidence from the Pandemic-Stricken Philippines

The stiff competition in the real estate industry is due to the mushrooming of small, medium, and big size developers, specifically in the Western Visayas region, in addition the global pandemic that hit the country prevented T Company in moving its project inventory in Aklan, for almost a year now. Therefore this resulted in negative cash flow and the company was able to survive only through the personal advances of the Board of Directors. This study hopes to address this problem by proposing a condominium to condotel project conversion. Condominium-hotels or condotels are high-rise buildings that are developed and operated as a luxury hotel, but they also have condominium units that serve as fully-functional vacation homes. Condotel units are a great investment. As a unit owner, you can live in the unit for about thirty days per year; during this time, you have access to world-class amenities. For the rest of the year, the hotel management takes over and rent it out while you earn income from it. Alternately, you can also live in the unit permanently and enjoy five-star hotel living day in, day out.