Sustainability of Freight Forwarding: A Monumental Shift of Consumer Behavior

With the rise of e-commerce around the world, it is apparent that marketing strategies specializing in third party logistics become one of the needs to ensure the competence of the companies in delivering their services to their consumers. One of the tactics that companies use is to partner with third party logistics companies that will be able to efficiently deliver their products to the respective consumers right on time. Due to the strict health protocols given by the government concerning the rise of COVID-19 cases in the Philippines, Filipinos are left with no choice but to trust online shopping or e-commerce to buy the products that they need. This also prompts the demand of the consumers to gain access to products and services that they desire in just a few minutes. The sudden growth of e-commerce also opens difficulties in terms of the companies of outsourcing their products to their consumers.