This research article aims “To explore the association in the investors perception attributes towards equity market across the demographic variables”. The article applies data reduction using Reliability test, Confirmatory Factor Analysis (CFA) and Chi-Square test on a sample of 223 investors perception towards equity market in Hyderabad city and condenses a set of 19items of six investors perception attributes. The present study proposes a model of the investors’ perception attributes towards equity market across the demographic variables. The study found that six investors perception attributes significantly association with demographic profile of the respondents. The Indian equity market is subject to many unexpected fluctuations but at the same time for tactful and foresighted investors, it provides huge gains in terms of returns and capital appreciation.