Impact Factor (2025): 6.9
DOI Prefix: 10.47001/IRJIET
FMCG
industry, alternatively called as CPG (Consumer Packaged Goods) industry
primarily deals with the production, distribution and marketing of consumer
packaged goods. These are products that
have a quick turnover, and relatively low cost. Objectives of the study, to
analyze the level of satisfaction of consumers’ towards selected FMCG products.
Methodology of the study, this study is a combination of both descriptive and
analytical. It is descriptive because more qualitative variables like
economical, commercial and social variables are involved. This study is also
analytical because more quantitative variables such as income and expenditure
are to be studied. Primary Data collected through interview schedule. Suggested
this study, High income group of people are prefer the consumer goods differ from
low income group of people. In this context, the companies can manufacture the
consumer goods in different sizes with same quality. Conclusion of the study,
in the competitive assessment section, this Fast Moving Consumer Goods (FMCG)
market report sheds light on the list of manufacturers, market conditions,
current trends, company profiles, and market innovations.
Country : India
IRJIET, Volume 6, Issue 11, November 2022 pp. 119-123