Level of Satisfaction towards to Select FMCG Products in Coimbatore City

FMCG industry, alternatively called as CPG (Consumer Packaged Goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods.  These are products that have a quick turnover, and relatively low cost. Objectives of the study, to analyze the level of satisfaction of consumers’ towards selected FMCG products. Methodology of the study, this study is a combination of both descriptive and analytical. It is descriptive because more qualitative variables like economical, commercial and social variables are involved. This study is also analytical because more quantitative variables such as income and expenditure are to be studied. Primary Data collected through interview schedule. Suggested this study, High income group of people are prefer the consumer goods differ from low income group of people. In this context, the companies can manufacture the consumer goods in different sizes with same quality. Conclusion of the study, in the competitive assessment section, this Fast Moving Consumer Goods (FMCG) market report sheds light on the list of manufacturers, market conditions, current trends, company profiles, and market innovations.