The rate-to-income ratio (P/E) is generally taken into consideration the maximum famous multiplier used to price equities in practice. Although that is supported by using proof from exercise, using the P/E ratio has not been substantiated by proof from research. This article examines the accuracy of the 5 most popular multiples, along with the P/E ratio, in valuing the equities of South African companies listed on the JSE Securities Exchange for the period 1988 to 2007. The studies effects showed that the P/E ratio does no longer provide the most correct analysis across all sectors and have to use specific multiples for one-of-a-kind sectors. There is an possibility to increase the accuracy of fairness valuation primarily based on multiples by the usage of multiples aside from the P/E ratio. The motive of this paper is to propose the usage of numbers and mathematical formulas and more standard quantitative factors inside the qualitative equity valuation version with the aid of the American investor Philip A. Fisher, who's taken into consideration one of the fathers of qualitative Equity Valuation Model.