Impact Factor (2025): 6.9
DOI Prefix: 10.47001/IRJIET
Vol 6 No 3 (2022): Volume 6, Issue 3, March 2022 | Pages: 120-131
International Research Journal of Innovations in Engineering and Technology
OPEN ACCESS | Research Article | Published Date: 04-04-2022
Throughout history, there are always descriptive moments in different generations. The rapid migration of digital technology driven by the epidemic has gripped the world by 2020. The global COVID-19 epidemic will affect all generations and especially consumers of Generation Y which is the main focus of this study. Considering the recent challenges, the role of messenger services and social media relationships becomes a life-changing issue. Companies understand that building customer relationships through a social media platform and the way these channels are managed is an important factor in product success. Therefore, the study attempts to determine how the 23-35-year-olds perceive social networking sites, by examining the combined use of popular SNS lists, including Facebook, Twitter, Myspace, Instagram, Tumblr, LinkedIn, and Google Plus. Sixty participants, ages 20 to 35, participated in an online study that used open-ended questions to ask how participants described and used different SNSs. To achieve this goal, the research uses a variety of methods that include descriptive/interpretive studies of literature and previous studies by academics and industry institutions. It also uses the quantitative survey taken from participants. The findings of this study suggest that researchers should consider how people use SNS collectively as this affects the decisions people make about which SNS accounts they use and how they present themselves on these sites.
Messenger Services, SNS, Generation Y
Mr. SK. Kamrul Hassan, “The Effect of Covid-19 on Technology Y Worker Belief: Facts Function of Messenger Services and Social Networks: A Survey from Bangladesh” Published in International Research Journal of Innovations in Engineering and Technology - IRJIET, Volume 6, Issue 3, pp 120-131, March 2022. Article DOI https://doi.org/10.47001/IRJIET/2022.603017
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