Impact Factor (2025): 6.9
DOI Prefix: 10.47001/IRJIET
Throughout
history, there are always descriptive moments in different generations. The
rapid migration of digital technology driven by the epidemic has gripped the
world by 2020. The global COVID-19 epidemic will affect all generations and
especially consumers of Generation Y which is the main focus of this study. Considering
the recent challenges, the role of messenger services and social media
relationships becomes a life-changing issue. Companies understand that building
customer relationships through a social media platform and the way these
channels are managed is an important factor in product success. Therefore, the
study attempts to determine how the 23-35-year-olds perceive social networking
sites, by examining the combined use of popular SNS lists, including Facebook,
Twitter, Myspace, Instagram, Tumblr, LinkedIn, and Google Plus. Sixty
participants, ages 20 to 35, participated in an online study that used
open-ended questions to ask how participants described and used different SNSs.
To achieve this goal, the research uses a variety of methods that include
descriptive/interpretive studies of literature and previous studies by
academics and industry institutions. It also uses the quantitative survey taken
from participants. The findings of this study suggest that researchers should
consider how people use SNS collectively as this affects the decisions people
make about which SNS accounts they use and how they present themselves on these
sites.
Country : Bangladesh
IRJIET, Volume 6, Issue 3, March 2022 pp. 120-131