Impact Factor (2025): 6.9
DOI Prefix: 10.47001/IRJIET
Sketch on
the theoretical groundwork of obsessive-compulsive buying, this article builds
up conceptualization and measure of compulsive buying. Compulsive shopping has
been outlined as a consumer's tendency to be preoccupied with shopping for that
is unconcealed through repetitive shopping for and an absence of impulse
management over buying". The measuring scales contain various dimensions
of both compulsive and impulse buying. This article focused on the evolution of
compulsive buying measuring scales, discussed the pros and cons of one and
other scales, and assessed the general population's applicability.
Country : India
IRJIET, Volume 6, Issue 6, June 2022 pp. 183-187