The usage of the net and social media have modified client behavior and the ways wherein groups conduct their business. Social and virtual advertising offers significant opportunities to organizations via decrease charges, improved emblem recognition and increased income. But, massive demanding situations exist from negative electronic word-of-mouth as well as intrusive and stressful online brand presence. This newsletter brings collectively the collective insight from several main specialists on issues regarding virtual and social media advertising. The experts’ views provide a detailed narrative on key elements of this critical subject matter in addition to perspectives on more precise issues such as synthetic intelligence, augmented fact marketing, virtual content control, cell advertising and advertising, b2b advertising and marketing, electronic word of mouth and moral troubles therein. This studies gives a vast and well timed contribution to each researchers and practitioners within the shape of challenges and opportunities wherein we highlight the constraints in the modern-day research, outline the research gaps and develop the questions and propositions that may assist boost expertise in the area of digital and social advertising and marketing.