International Research Journal of Innovations in Engineering and Technology - IRJIET International Open Access, Monthly, Peer Reviewed, Reputed Journal ISSN (online): 2581-3048

Impact Factor (2025): 6.9

DOI Prefix: 10.47001/IRJIET

Women Entrepreneurs Put ‘Healthy Ones’ in Children Snacks-Evidence from a Case

Dr. S. SusendiranAssociate Professor, Department of MBA, Sree Vidyanikethan Institute of Management, Tirupati, A.P, IndiaDr. M. NareshbabuAssistant Professor, Department of MBA, Sree Vidyanikethan Institute of Management, Tirupati, A.P, IndiaDr. Seranmadevi RAssociate Professor, Department of Professional Studies, Christ (Deemed to be University), Bangalore, India

Vol 6 No 8 (2022): Volume 6, Issue 8, August 2022 | Pages: 154-156

International Research Journal of Innovations in Engineering and Technology

OPEN ACCESS | Research Article | Published Date: 10-11-2022

doi Logo doi.org/10.47001/IRJIET/2022.608023

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Abstract

Shauravi Malik and Meghana Narayan do not call themselves co-founders of Slurrp Farm. They like the so-called co-chasers, which is why they spend their time, following up on their ideas and taking them forward. The two friends started Slurrp Farm in October 2016, realizing that most supermarket shelves contain only products made with wheat or rice for children. It contained trans fats and dangerous amounts of sugar, which is not a healthy option. Slurrp Farm Started by Shauravi Malik, Maghana Narayan, and Umang Bhattacharya, Slurrp Farm offers healthy and safe snack options for children made from traditional grains. The brand saw 3x growth during the pandemic.

Keywords

Slurrp farm, Healthy, Children Snaks, Traditional Grains


Citation of this Article

Dr. S. Susendiran, Dr. M. Nareshbabu, Dr. Seranmadevi R, “Women Entrepreneurs Put ‘Healthy Ones’ in Children Snacks-Evidence from a Case”, published in International Research Journal of Innovations in Engineering and Technology - IRJIET, Volume 6, Issue 8, pp 154-156, August 2022. Article DOI https://doi.org/10.47001/IRJIET/2022.608023

Licence Copyright (c) 2026 International Research Journal of Innovations in Engineering and Technology creative common licence This work is licensed under Creative common Attribution Non Commercial 4.0 Internation Licence
References
  1. https://www.smartfood.org/project/how-these-women-entrepreneurs-are-putting-the-healthy-into-snacks-for-children/
  2. https://yourstory.com/herstory/2021/01/women-entrepreneurs-slurrp-farm-healthy-snacks-children
  3. https://gaana.com/song/ep-23-how-these-entrepreneurs-are-putting-the-healthy-into-snacks-for-children
  4. https://herstory.quora.com/These-women-entrepreneurs-are-putting-the-healthy-into-snacks-for-children?ch=1&oid=40675941&share=ea3c678e&target_type=post

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