Women Entrepreneurs Put ‘Healthy Ones’ in Children Snacks-Evidence from a Case

Abstract

Shauravi Malik and Meghana Narayan do not call themselves co-founders of Slurrp Farm. They like the so-called co-chasers, which is why they spend their time, following up on their ideas and taking them forward. The two friends started Slurrp Farm in October 2016, realizing that most supermarket shelves contain only products made with wheat or rice for children. It contained trans fats and dangerous amounts of sugar, which is not a healthy option. Slurrp Farm Started by Shauravi Malik, Maghana Narayan, and Umang Bhattacharya, Slurrp Farm offers healthy and safe snack options for children made from traditional grains. The brand saw 3x growth during the pandemic.

Country : India

1 Dr. S. Susendiran2 Dr. M. Nareshbabu3 Dr. Seranmadevi R

  1. Associate Professor, Department of MBA, Sree Vidyanikethan Institute of Management, Tirupati, A.P, India
  2. Assistant Professor, Department of MBA, Sree Vidyanikethan Institute of Management, Tirupati, A.P, India
  3. Associate Professor, Department of Professional Studies, Christ (Deemed to be University), Bangalore, India

IRJIET, Volume 6, Issue 8, August 2022 pp. 154-156

doi.org/10.47001/IRJIET/2022.608023

References

  1. https://www.smartfood.org/project/how-these-women-entrepreneurs-are-putting-the-healthy-into-snacks-for-children/
  2. https://yourstory.com/herstory/2021/01/women-entrepreneurs-slurrp-farm-healthy-snacks-children
  3. https://gaana.com/song/ep-23-how-these-entrepreneurs-are-putting-the-healthy-into-snacks-for-children
  4. https://herstory.quora.com/These-women-entrepreneurs-are-putting-the-healthy-into-snacks-for-children?ch=1&oid=40675941&share=ea3c678e&target_type=post