Design Thinking Processes and Solutions for Digital Marketing Library Information Resources and Services for Clientele

Abstract

The process of exploring, creating, and delivering value to meet the need of the targeted information users’ interns of information resources and services for the purpose of solving particular query marketing. Marketing in libraries and information resources and services can also be seen as the process of getting people interested in the information you provide this happens through the marketing of such relevant accurate, validated, relevance, completeness, timeliness, and documented information resources and services for the end-user or information seeker. Marketing becomes associated with progressively necessary tools to promote library and information resources and services to the clientele. In today’s life, users are using physical library low they require quick access to information and are using money-making search engines for a very long time. It is important for librarians to appear in marketing their relevant information resources to the clientele. Marketing is required for the library to be more relevant and also fulfill the users’ need.

Country : India

1 Abdulbaqi Mohammed Gabdo

  1. Ph.D., Research Scholar, Career Point University, Rajasthan, Kota, India

IRJIET, Volume 7, Issue 1, January 2023 pp. 61-64

doi.org/10.47001/IRJIET/2023.701010

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