Impact Factor (2025): 6.9
DOI Prefix: 10.47001/IRJIET
Impact Factor (2025): 6.9
DOI Prefix: 10.47001/IRJIET
The retail industry is constantly evolving, and supermarkets are facing increasing competition from online retailers. To remain competitive, supermarkets must enhance the customer experience and offer more personalized and interactive services. However, customers are often faced with the challenge of finding relevant product information in a timely and efficient manner. This can be frustrating and time-consuming and may even result in lost sales. Therefore, there is a need for a solution that can provide customers with quick and easy access to relevant product information, while also enhancing the overall shopping experience. The proposed solution, an AR-based customer experience enhancement system for supermarkets, aims to address this problem by providing customers with a more intuitive way to navigate the store, find products, and access detailed product information using their smartphones.
This research paper presents a comprehensive study on the development and implementation of an augmented reality (AR) retail application. The application is designed to enhance the shopping experience by providing users with a range of features, including an AR product visualizer with product information and ratings, store layout navigation using beacon technology, product recommendation using a hybrid approach of collaborative filtering and content-based filtering, and crowd route simulation to optimize product placement. The mobile application is developed using React Native, a popular framework for cross-platform app development.
Country : Sri Lanka
IRJIET, Volume 7, Issue 10, October 2023 pp. 417-421
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