International Research Journal of Innovations in Engineering and Technology - IRJIET International Open Access, Monthly, Peer Reviewed, Reputed Journal ISSN (online): 2581-3048

Impact Factor (2025): 6.9

DOI Prefix: 10.47001/IRJIET

Market Survey on Feminine Hygiene Products for Sanitary Napkin

Murugesan SumithraPrinciple Investigator, RUSA 2.0 - Beich Project, Assistant Professor, Department of Textiles and Apparel Design, Bharathiar University, Coimbatore-641 046, Tamilnadu, India

Vol 7 No 2 (2023): Volume 7, Issue 2, February 2023 | Pages: 24-26

International Research Journal of Innovations in Engineering and Technology

OPEN ACCESS | Research Article | Published Date: 09-02-2023

doi Logo doi.org/10.47001/IRJIET/2023.702003

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Abstract

Sanitary napkins are to retain menstrual fluids and absorb from the body. The properties are comfortable to wear, no unaesthetic appearance, no leakage, no odor. A survey was conducted and the data were collected through the questionnaires using perception of sanitary napkins. The market is segmented on the basis of the supermarkets, hypermarkets, distribution channel, holding the majority of the total market share. Over all 50 members were taken for survey and targets to know the usage of sanitary napkins and it is concluded that selection of sanitary napkin is very much a personal decision based on user preferences and acceptability.

Keywords

Cotton, Comfort, Menstruation, Price and Sanitary Napkins


Citation of this Article

Murugesan Sumithra, “Market Survey on Feminine Hygiene Products for Sanitary Napkin” Published in International Research Journal of Innovations in Engineering and Technology - IRJIET, Volume 7, Issue 2, pp 24-26, February 2023. Article DOI https://doi.org/10.47001/IRJIET/2023.702003

Licence Copyright (c) 2026 International Research Journal of Innovations in Engineering and Technology creative common licence This work is licensed under Creative common Attribution Non Commercial 4.0 Internation Licence
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