Sanitary napkins are to retain menstrual fluids and absorb from the body. The properties are comfortable to wear, no unaesthetic appearance, no leakage, no odor. A survey was conducted and the data were collected through the questionnaires using perception of sanitary napkins. The market is segmented on the basis of the supermarkets, hypermarkets, distribution channel, holding the majority of the total market share. Over all 50 members were taken for survey and targets to know the usage of sanitary napkins and it is concluded that selection of sanitary napkin is very much a personal decision based on user preferences and acceptability.