Monetization and Social Constraints in the Rural Communities of Etung Local Government Area, Cross River State, Nigeria

Cultural conflict is at the backdrop of this research undertaking. The problem identification derived from the recognition that traditional societies generally are undergoing rapid transformation in their overall cultural nexus caused by a number of closely related factors. In the study area, Etung Local Government, the change scenario has practically caused the erosion of the overall societal fabric in such areas as obedience to constituted authorities, respect for age or elder hood, brotherly love and sense of communalism, justice and fair play and other social Malays. This research explored the various ramifications of instigators of social constraints in the area in a bid to isolating the modal or principal detonators of the social constraints in the area. To accomplish this objective, the population of the study centers on adult and youths members of the study locale. Data collection followed field exploratory survey based on the use of questionnaire as the principal instrument for eliciting responses from the respondent. Data was analyzed using the statistical technique of one-way analysis of variance (ANOVA). Following the decision derived from statistical testing of hypothesis it was concluded that there is significant impact of monetization on the social life of the people of the area.