International Research Journal of Innovations in Engineering and Technology - IRJIET International Open Access, Monthly, Peer Reviewed, Reputed Journal ISSN (online): 2581-3048

Impact Factor (2025): 6.9

DOI Prefix: 10.47001/IRJIET

The Impact of Internal Marketing in Improving the Corporate Performance of the Company General Grain Trade in Iraq

Abstract

The research aims to show the effect of internal marketing on improving institutional performance in the General Company for Grain Trading in Iraq, and the researcher has identified the study population of 400 individuals working in this company. The researcher raised the main problem: Is there an effect of internal marketing on the institutional performance of the General Company for Grain Trade? And chose the main hypothesis in this study: There is a statistically significant effect of internal marketing in improving the institutional performance of the General Company for Grain Trade.

The study relied on the analytical descriptive approach. The questionnaire was also relied upon as a tool for collecting information. The results of the study showed that there is a medium positive correlation between internal marketing and the institutional performance of the General Company for Grain Trading from the point of view of the individuals working in the company, The four on institutional performance in the following order: motivation 67%, training 61%, empowerment 56%, internal communication 51.8%.

The most prominent recommendations were to adopt the methodology of rewards and encouragement, granting employees sufficient authority to make decisions, providing subsidized and free training programs by the company's management for its employees, and working on holding periodic meetings with employees and communicating with them.

Country : Lebanon

1 Raad Falak Shami2 Dr. Badia Sorour

  1. American University for Culture and Education (AUCE), Department of Business Administration / Lebanon
  2. American University for Culture and Education (AUCE), Department of Business Administration / Lebanon

IRJIET, Volume 7, Issue 6, June 2023 pp. 84-94

doi.org/10.47001/IRJIET/2023.706014

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