Impact Factor (2025): 6.9
DOI Prefix: 10.47001/IRJIET
With a huge
collection of videos attracting billions of views from users each month, the
resulting data generated by YouTube is enormous. Data like view count, like
count, dislike count, user comments, etc are all valuable data that can be
extracted and analyzed to uncover insights about user preferences and sentiment
towards a particular video or a particular cause e.g. the Ice Bucket Challenge,
sometimes called the ALS Ice Bucket Challenge that went viral on YouTube few
years ago. It also presents valuable information to marketers in their
decision-making process of promoting a particular product or service. A fun
example would be a movie studio, having uploaded a new movie trailer on their
YouTube channel and would like to know about viewers' response towards the
upcoming movie. Statistics on the movie trailer such as view count, like count
and user comments can help marketers to gauge the market response to the movie
and allocate their marketing budget accordingly. This is the primary motivation
behind this project. In this project, I have extracted and analyzed some
interesting statistics about popular superhero movies from both Disney/Marvel
and Warner Bros/DC such as Infinity War, Justice League, Black Panther, Wonder
Woman and Aquaman.
Country : India
IRJIET, Volume 8, Issue 2, February 2024 pp. 123-127