The major shift in purchasing behavior from traditional to online presents many facilitations and challenges, specifically. However, there is a lack of understanding of consumers’ perceptions of online shopping risks, especially in the context of Yemen. To address this gap, there is a need to assess Yemeni consumers’ use of online purchasing behavior and explore their perceptions and experiences of online shopping risks. The study adopted a quantitative approach using a questionnaire that included a sample of 160 participants. The results showed that consumers have a medium to high level of perceived risks, including product risks, financial risks, delivery risks, and privacy risks, with demographic characteristics influencing risk perception. These findings highlight the need to enhance consumer trust by improving the quality of services and products provided, providing clear privacy policies, and increasing transparency in product offerings to solve the financial problems faced by consumers in the electronic market in Yemen.