International Research Journal of Innovations in Engineering and Technology - IRJIET International Open Access, Monthly, Peer Reviewed, Reputed Journal ISSN (online): 2581-3048

Impact Factor (2025): 6.9

DOI Prefix: 10.47001/IRJIET

Online Shopping Risks: Understanding Consumer Perceptions in the Yemeni Market

Ahmed LakwaFaculty of Engineering and Computing, University of Science & Technology, Aden, YemenMohammed FadhlFaculty of Engineering and Computing, University of Science & Technology, Aden, Yemen

Vol 9 No 1 (2025): Volume 9, Issue 1, January 2025 | Pages: 143-152

International Research Journal of Innovations in Engineering and Technology

OPEN ACCESS | Research Article | Published Date: 25-01-2025

doi Logo doi.org/10.47001/IRJIET/2025.901018

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Abstract

The major shift in purchasing behavior from traditional to online presents many facilitations and challenges, specifically. However, there is a lack of understanding of consumers’ perceptions of online shopping risks, especially in the context of Yemen. To address this gap, there is a need to assess Yemeni consumers’ use of online purchasing behavior and explore their perceptions and experiences of online shopping risks. The study adopted a quantitative approach using a questionnaire that included a sample of 160 participants. The results showed that consumers have a medium to high level of perceived risks, including product risks, financial risks, delivery risks, and privacy risks, with demographic characteristics influencing risk perception. These findings highlight the need to enhance consumer trust by improving the quality of services and products provided, providing clear privacy policies, and increasing transparency in product offerings to solve the financial problems faced by consumers in the electronic market in Yemen.

Keywords

Online Shopping, Perceived Risks, Product Risk, Purchase intention


Citation of this Article

Ahmed Lakwa, & Mohammed Fadhl. (2025). Online Shopping Risks: Understanding Consumer Perceptions in the Yemeni Market. International Research Journal of Innovations in Engineering and Technology - IRJIET, 9(1), 143-152. Article DOI https://doi.org/10.47001/IRJIET/2025.901018

Licence Copyright (c) 2026 International Research Journal of Innovations in Engineering and Technology creative common licence This work is licensed under Creative common Attribution Non Commercial 4.0 Internation Licence
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