International Research Journal of Innovations in Engineering and Technology - IRJIET International Open Access, Monthly, Peer Reviewed, Reputed Journal ISSN (online): 2581-3048

Impact Factor (2025): 6.9

DOI Prefix: 10.47001/IRJIET

A Study on the Effectiveness and Outreach of Government-Sponsored Schemes Delivered by Indian Overseas Bank

Maadesh CMBA Student, Department of Management Studies, Sri Manakula Vinayagar Engineering College (Autonomous), Madagadipet, Puducherry, IndiaGeetha BAssistant Professor, Department of Management Studies, Sri Manakula Vinayagar Engineering College (Autonomous), Madagadipet, Puducherry, India

Vol 9 No 11 (2025): Volume 9, Issue 11, November 2025 | Pages: 449-456

International Research Journal of Innovations in Engineering and Technology

OPEN ACCESS | Research Article | Published Date: 02-12-2025

doi Logo doi.org/10.47001/IRJIET/2025.911050

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Abstract

Government-sponsored financial inclusion schemes play a vital role in expanding affordable banking, insurance, and credit services to underserved populations. Indian Overseas Bank (IOB) actively implements schemes such as PMJDY, PMJJBY, PMSBY, APY, and MUDRA to support low-income groups. This study evaluates the awareness, satisfaction, effectiveness, and outreach of these schemes among customers of IOB Muthailpet Branch, Puducherry.

Primary data was collected from 100 respondents using a structured questionnaire, and the results were analyzed through percentage analysis, ranking method, and one-way ANOVA. The findings show that insurance-based schemes— especially PMSBY (39%) and PMJJBY (21%)— have the highest engagement. Awareness is mainly driven through friends/relatives (44%) and bank staff (28%). Jewel loans and credit cards show high satisfaction, while APY is viewed as effective by most beneficiaries. However, ANOVA reveals significant differences in satisfaction among age groups, with senior citizens reporting lower satisfaction.

The study concludes that IOB has effectively promoted government schemes in the region, although improvements are needed in claim processing, digital banking awareness, senior- citizen support, and consistent communication. Strengthening these aspects will enhance the overall effectiveness and outreach of government-sponsored schemes.

Keywords

Financial Inclusion, IOB, Government Schemes, PMJDY, PMJJBY, PMSBY, APY, MUDRA, Customer Satisfaction


Citation of this Article

Maadesh C, & Geetha B. (2025). A Study on the Effectiveness and Outreach of Government-Sponsored Schemes Delivered by Indian Overseas Bank. International Research Journal of Innovations in Engineering and Technology - IRJIET, 9(11), 449-456. Article DOI https://doi.org/10.47001/IRJIET/2025.911050

Licence Copyright (c) 2026 International Research Journal of Innovations in Engineering and Technology creative common licence This work is licensed under Creative common Attribution Non Commercial 4.0 Internation Licence
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