Government-sponsored financial inclusion schemes play a vital role in expanding affordable banking, insurance, and credit services to underserved populations. Indian Overseas Bank (IOB) actively implements schemes such as PMJDY, PMJJBY, PMSBY, APY, and MUDRA to support low-income groups. This study evaluates the awareness, satisfaction, effectiveness, and outreach of these schemes among customers of IOB Muthailpet Branch, Puducherry.

Primary data was collected from 100 respondents using a structured questionnaire, and the results were analyzed through percentage analysis, ranking method, and one-way ANOVA. The findings show that insurance-based schemes— especially PMSBY (39%) and PMJJBY (21%)— have the highest engagement. Awareness is mainly driven through friends/relatives (44%) and bank staff (28%). Jewel loans and credit cards show high satisfaction, while APY is viewed as effective by most beneficiaries. However, ANOVA reveals significant differences in satisfaction among age groups, with senior citizens reporting lower satisfaction.

The study concludes that IOB has effectively promoted government schemes in the region, although improvements are needed in claim processing, digital banking awareness, senior- citizen support, and consistent communication. Strengthening these aspects will enhance the overall effectiveness and outreach of government-sponsored schemes.