Language in Advertisement Using Linguistic Landscape Perspective in Five Local Government Area of Adamawa State

Abstract

The study entitled use of language in advertisement using landscape perspective in five local government area of Adamawa State will be conducted to explore the use of language on Linguistic Landscape of advertisement in terms of nature of language, linguistic features, creativity and forms of language use. Based on the survey, quantitative research design, eighty (80) non-governmental images of the language used in Linguistic Landscape well is collected from Hong, Mubi North, Mubi South, Maiha, Michika Local Government areas of Adamawa State. Advertisement is persuasive in nature. The goal of those using advertisement is persuade the public to adopt a product, services or idea through magazines, televisions, newspapers and internet. The two purpose of advertisement is to inform and persuade. Among eighty (80) Linguistic Landscape as population, forty (40) Linguistic Landscape will be selected as a sample for the study using purposive non-random sampling strategy. As per the objectives of the study, the checklist will be used to analyze the use of language on Linguistic Landscape of advertisement. The data will be analyzed and interpreted using simple statistical tools such as frequency and percentile. This research work will resolve advertisement problems in these local governments and it will help commercial banks realize the appropriate language to use in advertisement. It will also be of great value and helpful to entrepreneurs, manufacturing companies and services providers in these local governments and Adamawa State at large.

Country : Nigeria

1 Sadiq Mohammed2 Abdullahi Abubakar

  1. Department of General Studies of Education, College of Education Hong, Adamawa State, Nigeria
  2. Department of English Language, College of Education Hong, Adamawa State, Nigeria

IRJIET, Volume 9, Issue 2, February 2025 pp. 83-87

doi.org/10.47001/IRJIET/2025.902012

References

  1. Baruah, H., Singh, S. R., & Sarmah, P. (2024). Transliteration Characteristics in Romanized Assamese Language Social Media Text and Machine Transliteration. ACM Transactions on Asian and Low-Resource Language Information Processing23(2), 1-36.
  2. Liao, C. R., & Chan, B. H. S. (2024). Linguistic landscape in transnational areas: a comparative study of African and Korean neighbourhoods in Guangzhou. International Journal of Multilingualism21(1), 489-515.
  3. Fajardo-Dack, T., Argudo-Serrano, J., Abad-Célleri, M., & Alvarado, P. O. (2024). The Potential of Linguistic Landscapes for the Teaching of English as a Foreign Language in Cuenca, Ecuador. International Journal of Learning, Teaching and Educational Research23(2), 165-183.
  4. Fajardo-Dack, T., Argudo-Serrano, J., Abad-Célleri, M., & Alvarado, P. O. (2024).
  5. Munaro, A. C., Barcelos, R. H., Maffezzolli, E. C. F., Rodrigues, J. P. S., & Paraiso, E. C. (2024). Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube. Computers in Human Behavior156, 108217.
  6. Svennevig, J. (2021). How to do things with signs. The formulation of directives on signs in public spaces. Journal of pragmatics175, 165-183.
  7. Gorter, D., Cenoz, J., & der Worp, K. V. (2021). The linguistic landscape as a resource for language learning and raising language awareness. Journal of Spanish language teaching8(2), 161-181.
  8. Kamalova, A. (2024). Translation Transformations in the Process of Translating a Literary Text. Journal of Language Pedagogy and Innovative Applied Linguistics2(2), 50-53.
  9. Susanti, R., Haryanto, H., Pranawukir, I., Safar, M., & Tjahyadi, I. (2024). The Use of Code-Mixing and Code-Switching: Challenge Identification in Language Online Mass Media. IJOTL-TL: Indonesian Journal of Language Teaching and Linguistics9(1), 32-43.
  10. Purnanto, D., Yustanto, H., Ginanjar, B., & Ardhian, D. (2021). English operation in public space: Linguistic landscape in culinary business of Surakarta, Indonesia. Journal of Language and Linguistic Studies18(1).
  11. Kroon, S. (2021). Language policy in public space: a historical perspective on Asmara’s linguistic landscape. Journal of Eastern African Studies15(2), 274-296.
  12. Lestari, A. A. (2024). Linguistic Landscape on Shop signs in Braga Street as a Tourist destination in Bandung City (Doctoral dissertation, UIN Sunan Gunung Djati).
  13. Benu, N. N., Artawa, I. K., Satyawati, M. S., & Purnawati, K. W. (2023). Local language vitality in Kupang city, Indonesia: A linguistic landscape approach. Cogent Arts & Humanities10(1), 2153973.
  14. Gorter, D., Cenoz, J., & der Worp, K. V. (2021). The linguistic landscape as a resource for language learning and raising language awareness. Journal of Spanish language teaching8(2), 161-181.
  15. Karpava, S. (2024). Multilingual linguistic landscape of Cyprus. International Journal of Multilingualism, 21(2), 823-861.