International Research Journal of Innovations in Engineering and Technology - IRJIET International Open Access, Monthly, Peer Reviewed, Reputed Journal ISSN (online): 2581-3048

Impact Factor (2025): 6.9

DOI Prefix: 10.47001/IRJIET

Language in Advertisement Using Linguistic Landscape Perspective in Five Local Government Area of Adamawa State

Sadiq MohammedDepartment of General Studies of Education, College of Education Hong, Adamawa State, NigeriaAbdullahi AbubakarDepartment of English Language, College of Education Hong, Adamawa State, Nigeria

Vol 9 No 2 (2025): Volume 9, Issue 2, February 2025 | Pages: 83-87

International Research Journal of Innovations in Engineering and Technology

OPEN ACCESS | Research Article | Published Date: 17-02-2025

doi Logo doi.org/10.47001/IRJIET/2025.902012

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Abstract

The study entitled use of language in advertisement using landscape perspective in five local government area of Adamawa State will be conducted to explore the use of language on Linguistic Landscape of advertisement in terms of nature of language, linguistic features, creativity and forms of language use. Based on the survey, quantitative research design, eighty (80) non-governmental images of the language used in Linguistic Landscape well is collected from Hong, Mubi North, Mubi South, Maiha, Michika Local Government areas of Adamawa State. Advertisement is persuasive in nature. The goal of those using advertisement is persuade the public to adopt a product, services or idea through magazines, televisions, newspapers and internet. The two purpose of advertisement is to inform and persuade. Among eighty (80) Linguistic Landscape as population, forty (40) Linguistic Landscape will be selected as a sample for the study using purposive non-random sampling strategy. As per the objectives of the study, the checklist will be used to analyze the use of language on Linguistic Landscape of advertisement. The data will be analyzed and interpreted using simple statistical tools such as frequency and percentile. This research work will resolve advertisement problems in these local governments and it will help commercial banks realize the appropriate language to use in advertisement. It will also be of great value and helpful to entrepreneurs, manufacturing companies and services providers in these local governments and Adamawa State at large.

Keywords

Language; Advertisement; Landscape; Local Government; Adamawa State


Citation of this Article

Sadiq Mohammed, & Abdullahi Abubakar. (2025). Language in Advertisement Using Linguistic Landscape Perspective in Five Local Government Area of Adamawa State. International Research Journal of Innovations in Engineering and Technology - IRJIET, 9(2), 83-87. Article DOI https://doi.org/10.47001/IRJIET/2025.902012

Licence Copyright (c) 2026 International Research Journal of Innovations in Engineering and Technology creative common licence This work is licensed under Creative common Attribution Non Commercial 4.0 Internation Licence
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