Impact Factor (2025): 6.9
DOI Prefix: 10.47001/IRJIET
The study
entitled use of language in advertisement using landscape perspective in five
local government area of Adamawa State will be conducted to explore the use of
language on Linguistic Landscape of advertisement in terms of nature of language,
linguistic features, creativity and forms of language use. Based on the survey,
quantitative research design, eighty (80) non-governmental images of the
language used in Linguistic Landscape well is collected from Hong, Mubi North,
Mubi South, Maiha, Michika Local Government areas of Adamawa State.
Advertisement is persuasive in nature. The goal of those using advertisement is
persuade the public to adopt a product, services or idea through magazines,
televisions, newspapers and internet. The two purpose of advertisement is to
inform and persuade. Among eighty (80) Linguistic Landscape as population,
forty (40) Linguistic Landscape will be selected as a sample for the study
using purposive non-random sampling strategy. As per the objectives of the study,
the checklist will be used to analyze the use of language on Linguistic
Landscape of advertisement. The data will be analyzed and interpreted using
simple statistical tools such as frequency and percentile. This research work
will resolve advertisement problems in these local governments and it will help
commercial banks realize the appropriate language to use in advertisement. It
will also be of great value and helpful to entrepreneurs, manufacturing
companies and services providers in these local governments and Adamawa State
at large.
Country : Nigeria
IRJIET, Volume 9, Issue 2, February 2025 pp. 83-87