One of the many positive effects of digital platforms is the increased sense of community they foster. In terms of global economic growth, few industries can compete with the OTT market. Indians are increasingly turning to over-the-top (OTT) platforms after COVID19. That, and the fact that these OTT services are optimised for mobile devices, is why they've become so popular. The advent of major international players like Netflix transformed India's entertainment sector by providing a foundation for other international and domestic over-the-top (OTT) service providers. Many foreign OTT platforms operate in India, and this research looks at how successful they are in the Indian market. The research analyses the trends in OTT platforms around the world and the elements that influence their success in India with regards to the types of shows that customers want to watch. People favoured Netflix the most, followed by Disney HotStar and Amazon Prime Video, according to the report. Respondents seem to like Netflix-style OTT services that offer more frequent content updates and focus more on original shows than on repetitions. Also mentioned was the fact that Disney HotStar is the platform of choice for digital broadcasts of major cricket tournaments like the IPL and the World Cup. Indian OTT platforms are expected to grow and diversify by adding new features and services and more content. To retain and attract customers, data analytics, machine learning, and personalisation will become essential. No rules, limited rural penetration, and inadequate internet access are obstacles to OTT growth in India, but the sector has a promising future.