Application of Artificial Intelligence (AI) in Connection with Marketing

Artificial intelligence (AI) in marketing is getting popularity due to the practical impact it will have in both the current business and the industry of the future. It is essential to conduct research studies with a wider scope and coverage on the application of AI in marketing, and it is also essential to conduct meta-analyses of previously conducted studies in order to determine the routes that future research should go. In the most recent decade, the development of artificial intelligence has contributed to an increase in the complexity of marketing. The utilization of technology to its fullest potential in order to provide a superior experience for customers is the goal of artificial intelligence marketing. In the past several years, it has become increasingly important for companies to identify and comprehend the demands and expectations of their customers in regard to the products and services they provide. Artificial intelligence might be used by marketers to process vast amounts of data, carry out individualized sales, and match the expectations of customers. This research aims to provide a fundamental overview of AI in marketing management, which is the goal of the project.