Colors and Their Impacts in Residential Buildings of Hyderabad - Study and Analysis of Human Perception

Abstract

Color can alter a person’s mood, incite anger, or evoke happiness or sadness. Even though most of people don’t spend a lot of time thinking about the effects of color in their homes or offices. Yet, the color and design in our home should reflect the people who live inside, and designers and homeowners should use colors wisely to create the intended atmosphere in each space, People are surrounded by color in the daily life, which can define a style, culture and design all around. Color externalizes human-being’s tastes and styles; its use in the choice of clothes and/or living environments is a proof. This master thesis study attempts to contribute to the general understanding of the nature of color by addressing the relevant theoretical information, and extracts perspectives about color in terms of interior architecture. This research paper relied upon the data collected through questionnaire based on response 200 respondents from Hyderabad city. Therefore main objective of this research is to find out perception of people regarding colors and their impacts, their color selection for their houses and aware people about impacts of colors on daily life.

Country : Pakistan

1 AR. Rida Hussain2 Prof. DR. Bhai Khan Shar3 Prof. Muhammad Afzal Brohi4 AR. Aqta Memon5 AR. Mahjabeen Memon

  1. Post Graduate Student, Department of Architecture, MUET, Jamshoro, Sindh, Pakistan
  2. Vice Chancellor of SABSU, Jamshoro, Pakistan
  3. Faculty, Department of Architecture, MUET, Jamshoro, Sindh, Pakistan
  4. Post Graduate Student, Department of Architecture, MUET, Jamshoro, Sindh, Pakistan
  5. Post Graduate Student, Department of Architecture, MUET, Jamshoro, Sindh, Pakistan

IRJIET, Volume 5, Issue 3, March 2021 pp. 26-31

doi.org/10.47001/IRJIET/2021.503005

References

  1. Adams, F.M. and Osgood, C.E., (1973). A cross-cultural study of the affective meanings of color. Journal of cross-cultural psychology, 4(2), pp.135-156.
  2. Alnasser, H.M.F.A.A., (2013). Importance of color in interior architectural space on the creation of brand identity (Doctoral dissertation, Eastern Mediterranean University (EMU)-Doğu Akdeniz Üniversitesi (DAÜ)).
  3. Allison S. Gremillion (2019) Colors and emotions: how colors make you feel.
  4. Aves, M., & Aves, J. (1994). Interior designers’ showcase of color. Gloucester, MA: Rockport Distributed by AIA Press.
  5. Babin, B. J., Hardesty, D. M., & Suter, T. A. (2003). Color and shopping intentions: The intervening effect of price fairness and perceived affect. Journal of Business Research, 56, 541- 551.
  6. Birren, F., (1950). Color psychology and color therapy: A factual study of the influence of color on human life. Academic Medicine, 25(4), p.303.
  7. Eiseman, L. and Hickey, R., (1998). Colors for your every mood: Discover your true decorating colors. Capital Books.
  8. Forthia desibille (2012). University of San Jose-Recoletos, Commerce, Undergraduate.
  9. Huchendorf, L. (2007). The effects of color on memory. Journal of Undergraduate Research.
  10. Hemphill, M., (1996). A note on adults' color–emotion associations. The Journal of genetic psychology, 157(3), pp.275-280.